What is Scrap or Scale?

The Scrap or Scale is a free tool that evaluates your business idea across 10 dimensions using 5 guided questions. It takes about 60 seconds and returns a Scale, Pivot, or Scrap verdict along with a breakdown of where your idea is strong and where it needs work.

What are the 10 dimensions Scrap or Scale evaluates?

Scrap or Scale evaluates business ideas across 10 dimensions: market demand, problem clarity, competitive differentiation, personal expertise fit, monetization clarity, audience accessibility, delivery feasibility, scalability potential, timing and market readiness, and founder motivation alignment.

What do Scale, Pivot, and Scrap mean?

Scale means the idea scored strongly across dimensions and is worth building now. Pivot means the idea has merit but needs refinement in one or more key areas before moving forward. Scrap means the idea has fundamental gaps that make it unlikely to succeed without significant repositioning.

Is Scrap or Scale really free?

Yes. Scrap or Scale is completely free. You enter your email address to receive your results, and no credit card is required. After your results, you can optionally upgrade to a paid tool like Offer Architect or Builder Profile Diagnostic.

How is Scrap or Scale different from other business idea validation tools?

Most idea validation tools ask generic market questions. Scrap or Scale uses Socratic prompts designed for mid-career experts with existing domain knowledge — evaluating personal fit, delivery feasibility, and monetization clarity alongside market factors. It's built for people productizing expertise, not first-time entrepreneurs starting from zero.

What is Generative Income Builder?

Generative Income Builder is an AI-powered platform with 24+ tools that helps mid-career experts turn their knowledge into productized digital income. It covers idea validation, offer design, content distribution, and business operations. Free tools are available with no credit card required.

Who is Generative Income Builder for?

Generative Income Builder is designed for mid-career professionals aged 35-55 — consultants, advisors, coaches, and freelancers — who have deep expertise and want to productize it into scalable digital income. It is not for beginners looking for passive income shortcuts.

How much does Generative Income Builder cost?

Free tools are available with no credit card required. Individual tools are priced from $19 to $97. Pro access is $39 per month or $349 per year, which includes unlimited access to all tools and courses. Revenue Systems Coaching is $4,250 for a 12-week program.

How do I get started with Generative Income Builder?

Start with any free tool — no signup required. The Builder Profile Diagnostic (48 questions) maps your expertise to the right income model. Scrap or Scale scores any business idea in 60 seconds across 10 dimensions. The ICP Builder identifies your exact ideal customer in 5 questions. All are free.

What free tools does Generative Income Builder offer?

Free tools include: Builder Profile Diagnostic, Scrap or Scale (idea scoring), ICP Builder, Operations Assessment, Visibility Audit, AI Fluency course (36 days), and the Visibility Engine course (44 lessons). All are free with no credit card required.

What is the Offer Architect?

The Offer Architect is a $97 tool that takes 7 structured inputs and generates 9 outputs: a positioning statement, pricing logic, sales page copy, deliverables and scope, objection handling, acquisition path, delivery checklist, 90-day launch rhythm, and documented failure modes. It is the fastest way to go from expertise to a sellable offer.

What AI courses are available?

The Generative Income Academy offers three courses: Prompt Mastery Lab (52-day curriculum, $39 or included in Pro), Visibility Engine (44 lessons on SEO, GEO, and AEO, free with certification in Pro), and AI Fluency (36-day course for professionals, completely free).

What is Revenue Systems Coaching?

Revenue Systems Coaching is a 12-week, application-only, high-touch coaching program for $4,250. It covers four phases: Diagnosis, Architecture, Build, and Launch. Limited to 5 spots per quarter. It is designed for experts who want hands-on help building their complete revenue infrastructure.

Generative Income

Scrap or Scale — Validate Your Business Idea in 60 Seconds

Should you scrap it or scale it?

A free validation tool for mid-career experts. Answer 5 questions and get scored across 10 dimensions — with a clear Scale, Pivot, or Scrap verdict so you know exactly what to build next.

Estimated Composite

3.0/5

AI pre-scoring unavailable — score manually below.

Market Uniqueness

How differentiated is this from alternatives?

Score3/5

Market Value / Impact

How meaningful is the outcome and market size?

Score3/5

Value Equation

How strongly does this create practical value?

Score3/5

Founder Edge

Do you have the edge to execute?

Score3/5

Audience–Community–Product Fit

How well does this match a real audience?

Score3/5

Speed to Cash

How quickly can this produce real income?

Score3/5

Capital Efficiency

Can this be validated with lean spend?

Score3/5

Leverage & Scalability

Can this grow without linear cost?

Score3/5

Defensibility & Moat

How hard is this to copy quickly?

Score3/5

Execution Reality

How realistic is the execution plan?

Score3/5